Branding Is Not Just for Companies! How to Build a Personal Brand
You guys know me as Briar - a specialist Marketing Recruiter for the UAE and Europe (digital, social media and offline), and a 'Corporate Hustle and Office Fashion Blogger.' Friends from my country high school know me as Briar - long ginger hair, prone to wearing Doc Martins, and raising pet lambs and goats.
WHO AM I??
Photos by Nirmit Gire (@nirmitgire) in JBR, Dubai. For today's office look I'm wearing a Karen Millen power dress, with Quay sunglasses, Coast handbag and Faith court heels.
With the rise of social media, the term 'branding' does now not just apply for companies, but also individuals. Some people haven't consciously cultivated this - their Instagram photos may consist of them hanging with family and friends. For others, they plan and strategically develop their digital footprint. According to CNN, 82% of children under two already have an online presence.
WHY SHOULD YOU BUILD YOUR PERSONAL BRAND?
For leaders, it's now crucial to ensure your personal presence is professional and consistent with your company's values - you can hardly have pics all over Instagram of you boozing!
Building a strong personal brand can lead to a better job, new clients, industry recognition and thought leadership opportunities - it's form of marketing! If you have been following me from the start, you would know I used to recruit for finance in London and I was relocated to Dubai to recruit for Marketing - all my marketing knowledge from this blog definitely helped!
developing a strong personal brand can lead to opportunities and here are my top tips:
Create your vision
Consider your values, passions (personal and professional), and your personality traits. Now picture where you want to be. What is your ultimate goal for developing your personal brand, and what to do want people to associate with you when they hear your name? (Mine wasn't ginger goat lady, surprisingly).
Once you understand how to want your brand to be perceived, you need to consider your audience - what are their problems, and how can you serve to solve them? Develop an Avatar of your typical follower.
On what social media platforms will you find your avatar? For me, it's Facebook, Instagram and LinkedIn (Pinterest should also be utilised as it's an image search engine). Touch your audience through relevant storytelling and authentic communication - they want the good times and the bad!
Have your profiles public and personally respond to any messages you get. Recently, I realised instead of being stuck behind my laptop screen, I needed to get OUT! I've been at conferences, and even founded my own networking event NBHH (if you are in Dubai you can register to join us!)
Understand your industry
Build relationships with vendors (office fashion designers like Nora Gardner, for instance), stay up to date with the latest trends, news and know what your competition (or 'neighbourhood niche') are doing.
When you do this, you will establish yourself as a thought leader within your industry and elevate your brand to a higher level.
Analysing people you admire and learning from them is great, but jump into it. Experiment with your voice and value proposition, and constantly review and shape it by your audience's response. Over time, your uniqueness will start to shine through, and this will be when you start to build your following. You will see from previous posts that Deals in High Heels was very different when it started!
Partake in articles, interviews and partnerships with relevant parties to build your credibility and increase traffic to your page and social media accounts.
Every company has a Unique Selling Proposition (see my post on how to develop your USP here) and you should too. What makes you so special? Ensure your audience know!
Build you presence
Get good quality, relevant content out and get it out fast! Tailor your voice and content for each social media channel (e.g. LinkedIn -professional and thought-provoking articles, Instagram -image focused)
Do your social media sites have a good introduction? Do they present you in the best professional light? Are you using high-quality professional photography? Are you interacting with others and sharing their content? Do you have a website?
Building an authentic following and becoming a trusted brand takes time, so it's important you keep going! Who knows what exciting opportunities may come from it!
Hope you liked this post guys! If you have any questions or ideas around your personal brand strategy, I would love to hear from you. Please message me on Instagram (@deals_in_high_heels) or Facebook (Deals in High Heels).
How will you develop your personal brand?
Until next time,
Briar Prestidge x
*This post contains affiliate links which mean I may receive a commission if you choose to buy something. As usual, I only post things I love.